ISBN13: 9780470503928 Condition: New Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold! Product Description An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to [...]
Archive for April, 2011
Product DescriptionThe second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing. The new edition continues to show how [...]
Product DescriptionThis text presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages; from Awareness, [...]
Internet Marketing for Accountants: Marketing, Advertising, and Promoting Your Accounting CPA Firm Online Using Google, Facebook, YouTube, LinkedIn, … Guide Book for Accounting Firms!
Product DescriptionInternet Marketing for Accountants will show you how to profit from the revolution in local internet marketing that is happening right now. This book doesn’t hide behind platitudes and boilerplate marketing truisms. It gets down in the trenches with you and shows you how to strengthen your firm’s bottom line through highly effective internet [...]